Overview ↓

Amélia_Redesign + Positioning

The Amélia project is based on the redesign of a swimwear brand that needed greater visual presence and a more defined narrative positioning. The goal was to build an identity that conveys confidence, desire, and self-awareness, reinforcing the idea of being present in one’s own body and time. Amélia positions itself as a brand for people who know what they want, value life, and express this attitude in a natural, sensitive, and confident way.