Overview ↓

Demà_Product Design

The Demà project focused on designing an integrated learning and workforce placement ecosystem for mandatory vocational education, supporting young apprentices in their transition into the job market. The challenge was to unify fragmented products and translate complex educational and operational requirements into a coherent, scalable digital experience. I worked across strategy, UX, and UI to design the Demà App and educational platforms as a connected system serving learners, educators, and managers. Through a unified design system and clear interaction patterns, the platform improved usability, reduced cognitive load, and increased engagement among Gen Z and Alpha users. The resulting ecosystem enabled more effective learning management, data driven performance visibility, and more efficient recruitment processes, while establishing a strong foundation for future AI powered personalization.